Top 5 Social Apps on Android in Bulgaria for Q4 2022

In the fourth quarter of 2022, the top social apps on the Android platform in Bulgaria showed varied performance in terms of downloads, revenue, and active users. Here's a closer look at the trends for TikTok, Facebook, Instagram, Facebook Lite, and BeReal. Your friends for real..

TikTok experienced significant fluctuations in revenue, starting the quarter with around $21.7K and peaking at $24.3K in the final week of December. Downloads saw a gradual increase, peaking at 16.7K in the last week of the quarter. In terms of active users, the app maintained a strong presence, although there was a slight dip from 902.7K at the start to 896.6K by the end of December.

Facebook showed stable revenue throughout the quarter, with minor fluctuations and a peak of $347 in the final week of December. The app also saw a steady increase in downloads, reaching a high of 11.2K in the week of December 19. Active users remained consistent, growing from 2.76M at the beginning to 2.83M by the end of the period.

Instagram had modest revenue figures, peaking at $22 in the week of December 19. Downloads showed a steady rise, with a notable peak of 11K in the last week of December. Active user numbers were relatively stable, maintaining around 950K throughout the quarter.

Facebook Lite did not generate revenue during this period. However, the app saw a consistent download rate, peaking at 5.7K in early November. Active users hovered around 150K, with slight variations throughout the quarter.

BeReal. Your friends for real. also did not generate revenue. Downloads showed a decline over the quarter, starting at 5.6K and decreasing to around 1.3K by the end of December. Despite this, the app saw an increase in active users, growing from 27K to 35.6K by the end of the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.